Magento is an open-source eCommerce platform; you probably would have heard of it. Initially, it was developed by Varien Inc., and it was first released in 2008. It was purchased by Adobe in 2018 and officially named Adobe Commerce, but is often referred to as Magento.
You know that 0.7% of websites use Magento, and 11% of Magento are based in the US. Users of Magento have experienced profit uplifts between 10-80%. All this has made Magento the 3rd most popular eCommerce solution. Now, there are many elements when you take your business online, and one of the things that comes naturally is a website. A user-friendly website naturally provides an experience that makes the customers retain. And Magento 2 extensions or Magento addons do this by adding on specific functionalities. Let’s learn more about Magento 2 extensions in detail and also about the 15 best Magento 2 extensions.
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Magento extensions are add-ons to increase the functionality of Magento 2 online stores. And as we already know, Magento 2 is an eCommerce platform. These extensions enhance various aspects of the online store like payment gateways, SEO, customer experience, and many more. These are designed in a way that they integrate and enhance with the stores seamlessly without interpreting the core codes. In other words, Magento 2 extensions extend the capabilities of the stores. This results in enhancement of the store’s performance.
One of the unique features of these extensions is that you can add or remove them based on the type of feature you want to add. You can also distribute and install them on different sites to achieve the desired functionality.
It is true that adding the right extensions that are specifically needed for your business can boost your business. Here some benefits are listed so that you can make informed decisions.
We briefly talked about how the best Magento 2 extensions can impact your eCommerce store. Now let’s learn about how it can impact and improve your store’s performance and functionality in detail:
Customization and Flexibility: With the help of Magento 2 extensions, you can add custom functionalities to meet your specific business needs. It can be anything from pricing rules to personalized content to promotional tools. You can even customize the checkout process and specialized product options. Magento 2 extensions provide a wide range of customizations to personalize your store.
Improved user experience: Many Magento 2 extensions are designed specifically for enhancing the user experience. And they do so by enhancing usability, site navigation, and overall website design. These extensions not only enhance the user experience of customers but also of store owners.
Extended Functionality: The best Magento extensions provide features like advanced search functionality, custom checkout processes, and more. These can be added using Magento 2 extensions. These features extend the already existing functionalities. And also help you improve your business’s eCommerce store.
Enhanced Performance and Security: It doesn’t matter if you have an amazing personalized store if you don’t have great security and performance measures to enhance the store. To target this issue, some extensions are specifically designed. These are for enhancing the security and optimizing the store performance, such as for caching and image optimizing.
Integration with Third-Party services: We often use third party services. And the best Magento extensions provide seamless integration with them. These can include payment gateways, shipping carriers, Custom Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) solutions. This improves the efficiency, and this is the reason Magento extensions have become a necessity.
Scalability: Every business owner wants to grow their business,and with scale comes the burden of managing a lot of things. The best Magento 2 extensions can support your business. You can add new functionalities as the business grows. You can add extensions to handle increased traffic, manage the product catalog, support payment options, and whatnot. These extensions will help you in every step of your success.
Enhanced marketing capabilities: To achieve success, one must invest their time and resources in marketing strategies. One such marketing strategy is internet marketing. You can read more about it here. Insert link Extensions also play a significant role in improving marketing. Extensions for email marketing and loyalty programs that can be added for improving the marketing efforts. They can also enhance marketing through automation, customer engagement tools, and better analytics.
Advanced reporting and analytics: Extensions can provide tools for analytics to give meaningful insights into sales, store performance, and more. This will undoubtedly improve the user experience, marketing strategies. And information about most and least visited products to improvise the inventory, and much more. The limits are endless when it comes to how data can be used in improving one’s business. And these Magento addons provide the analytics to do the same.
Time and cost efficiency: Now, when we have talked about so many features, you must be thinking, Why not build the website like that from the start. But building custom features from scratch will cost both money and time. Both of which can be reduced using pre-built extensions.When these extensions are available in the Magento marketplace, why bother and hassle over the features you need ?
Now, the benefits are immense, and we all agree to it, but which extensions to use. There are more than 8,000 free and paid extensions available in the Magento marketplace. To help you out, we have prepared the list of the 15 best Magento extensions for 2024.
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It is vital to choose the most relevant and best Magento 2 extension for your eCommerce store, as it is going to improve your sales. Here are 15 top-rated Magento 2 extensions that you can consider while building or modifying your eCommerce website.
Amasty SEO Toolkit: This extension consists of seven amazing and efficient SEO tools. It simplifies the processes of meta tags, SEO descriptions, rich snippets, and making product URLs unique. It simply enhances search engine optimization with metadata templates. And with this extension, you can also generate XML and HTML sitemaps. Isn’t this extension a quick fix to all of your SEO related queries, and it makes your work easier by handling a lot of work.
MageWorx SEO Suite Ultimate: This Magento extension provides comprehensive SEO tools for advanced optimization techniques. It also lets you implement the hreflang tag for any language and regional URLs. This is as amazing as it sounds, as it provides unique SEO features. This lets you automatically link any keywords or keyword phrases to any site pages or external sources. In short, this extension reduces search optimization workload and improves the online visibility of a Magento store.
Mageplaza One Step Checkout: This extension is the best marketing tool. In my words, that simplifies the checkout process with a single-page checkout. It helps you to reduce your store abandonment cart, increase the conversion rate, and eventually grow your store revenue. This extension also supports multiple payment methods, hence helping the customers checkout quickly and conveniently.
Stripe Payment Gateway: This Magento addon provides a secure payment processing system or gateway that integrates effortlessly with your store. It supports multiple currencies, major credit cards, and mobile payments. It also offers low transaction fees and enables one-click checkout and a reliable payment process. It delivers the most fluent payment experience to customers, and even Bank of America uses this extension.
Omnisend: This versatile Magento 2 extension provides a smooth and unparalleled marketing experience. It simply combines email, SMS, and push notifications. This omnichannel approach encourages the brands to build personalized messaging systems that reflect the brand and make the customers feel connected and special. You can also segment your customers and send targeted campaign messages together with automated emails and messages. Doesn’t this solve a lot of marketing-related issues with ease?
Aheadworks Follow Up Email: This Magento 2 extension is a solution that automates email marketing campaigns. With this extension, business owners can set rules like when emails should be sent. And it easily creates custom email templates like abandoned cart emails and re-engagement campaigns. It increases functionality by creating highly targeted and specific custom emails to fit your business needs.
Mirasvit Advanced Reports: This extension creates several customizable dashboards and detailed reports. It also creates custom dashboards that only display the information you need. It offers advanced analytics with a range of tools for analyzing the reports and thus improves the sales. You can derive the strategies for marketing by overviewing these comprehensive reports.
Google Tag Manager by Mageplaza: Google Tag Manager (GTM) is a user-friendly integration that simplifies managing and deploying marketing tags. You can add and edit third-party Java script tags and other snippets for campaigns and also track their performance later. In my experience, this extension is a must-have integration for every Magento store.
Algolia Search: The Algolia extension boosts the search experience.It improves on-site search capabilities with an autocomplete search menu by replacing your default search. You can browse through the catalog while staying on the same page with this extension. Such a brilliant strategy to provide a smooth browsing experience to the customers.
MageWorx Product Bundles: This addon is a composite product type, which means it consists of many virtual products. It allows the creation and selling of product bundles with dynamic pricing and inventory management. It creates an amazing experience as you can bundle similar or complementary products and get attractive deals. This, in turn, retains the customers, and they look forward to purchasing more. This also increases the revenue of the business.
Wyomind Advanced Inventory: It can let you manually or automatically configure dispatches, dropship management, and front-end display of different points of sale. It optimizes inventory management capabilities with multi-source inventory and stock forecasting.
Xtento Order Export: It is the most flexible export solution for Magento. It exports all sales- related data, such as orders, invoices, shipments, and more, from Magento into any text based format. And then sends the exported files to local directories, FTP servers, and more. You can connect Magento to any third-party system. This implies that you can connect Magento to warehouses and automatically send new orders.
Mirasvit RMA: RMA (Return Merchandise Authorization) extensions manage all aspects of returns and exchanges. It does this with automated processes and customer communication tools. It automates request processing with workflow rules and reduces the staff stress. It provides a hassle-free and convenient experience to the customer.
Yotpo Reviews: This is a powerful tool that gives insights into the reviews received for products. When it gets integrated with Magento 2, it provides business owners the tools to gather and display customer reviews, photos, videos, and ratings.This review platform is trusted by over 2000 Magento 2 stores, and it has become a leading review platform.
Amasty Blog Pro: It provides a blogging platform to engage customers and improve SEO.
These extensions cover a wide range of functionalities. It includes SEO, marketing, checkout optimization and customer support.It ensures a comprehensive enhancement of your Magento store.
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So far, we have discussed Magento 2 extensions here and also what these are, how these are helpful for your eCommerce store. And also about the best extensions in the Magento marketplace.
Every business owner thinks about their growth every day, if not every hour. One of the ways to reach this is by automating and optimizing a few components and being productive in areas where your time is required the most. You might have a few requirements in your mind on how to modify your existing eCommerce store .Or if you want to open a new one, and I believe by the end your doubts will have some clarity.
You can choose these extensions that are supportive, reliable, cost efficient, effective. These are worth every penny you will spend on them. So, what are you waiting for?
Aadil Hussain, a senior web developer and technical content writer, has been developing custom projects for TechnoProfiles for 4+ years. His expertise lies in WordPress, Laravel, MERN, MEAN and custom web/app development.